Tuesday 14 April 2009

The Laadli Week

I think it is a great idea to customise the western concept of celebrating commemorative days/weeks for a cause so very Indian in nature. However, compared to the other corporate-backed days/weeks that are recognised, I feel very little is being done on the PR front for the Laadli week. Please correct me if I am wrong, but there is not a single banner/poster in the entire city advertising the L. week. No newspaper has properly covered/followed the happenings of the L. week. Even the radio stations have failed to mass advertise this initiative. Infact, had it not been for MSN updates, I would have not known such a thing was happening in the country! (I do not watch much of TV!!)

Another point to be noted is that even though the funds are being raised now (funds were to be raised during the L. week which was sometime in March 2009) for the education of 600 girls in Sawai Madhopur, a village in Rajasthan; will the girls be able to attend school when the academic year starts after 3 months? Would it not have been better if the organisers had shown some patience and carried out this activity in the months of May-June when schools begin to re-open? Or even in July like those in Delhi?

But I am not complaining...a step has been taken towards realising a dream of mammoth dimensions! :)http://entertainment.in.msn.com/bollywood/article.aspx?cp-documentid=2929233

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